Waterloo Style began with a simple idea: to create the perfect pair of everyday earrings that would add a touch of beauty to every day. The result? Our signature leather earrings—comfortable, versatile, and effortlessly stylish. Perfect for elevating any look, they’re designed to be as easy to wear as they are to love.

Since then, we've grown beyond jewelry into a full-service style company. Now, we offer a wide range of services, including makeup and hair, wardrobe shopping, personal styling, thrifting, and photography. We're here to help you look and feel your best, from head to toe.

We’re constantly looking for new ways to grow and expand our business, and we absolutely love collaborating with other local artists. Our services include pop-up shops, photography, makeup, hair, personal shopping, styling, and thrifting. Together, we create beautiful experiences that help others look and feel their very best. It’s all about community, creativity, and making the world a more beautiful place—one collaboration at a time! Please contact us for our products &/or services.

Did you know where we got our name? The site of Waterloo was purchased for the capital of the Republic of Texas in March 1839 and renamed in honor of Stephen F. Austin. On August 1, 1839, the first city lots were sold at auction. The city was officially incorporated on December 27, 1839. The capital of Texas was named in honor of Stephen F. Austin at the site of the small community that was formerly known as Waterloo. We named our company Waterloo Style and all of our products are named after neighborhoods and places around Austin. Our first and most popular earrings “The SoCo” is short for one of the most popular streets, South Congress Avenue.

Tiffany Wade, a wife and mother of four from Austin, Texas, who is also the proud founder & owner Waterloo Style. Tiffany's professional adventures includes sales, marketing, creative artist, makeup artist, hair stylist, wardrobe stylist & photographer. She is a woman of many passions, and Waterloo Style is her labor of love. Inspired by her love for her hometown, her family, and fashion, she has turned her dreams into a business. She juggles multiple roles within her business. Her focus & creativity span from designing leather earrings to makeup to styling and capturing photographs. But for Tiffany, it's not just about creating beautiful things. She's passionate about helping others look and feel their best, no matter who they are or where they come from. She believes that fashion has the power to lift people up, and that everyone deserves to feel confident in their own skin.

Jana Cofield joined the partnership from 2015-2021 and came from a background with child and family development, design, creative artist, and wardrobe stylist. After many years of creating, turning our hobby into Waterloo Style. We made memories and jewelry for over 17 years. Thankful for the time together with Waterloo Style and happy for Jana to pursue real estate with her husband, Justin. If you are in need of a good realtor contact them! 

Our products & services help women feel beautiful whether life is taking them out for a night on the town or to the grocery store in workout clothes. Waterloo Style aims to empower women of all ages, shapes, sizes, colors, and cultures.  We continuously live out our belief that relationships are the most important impact we can make from investing in women and cultures while living overseas to being a part of the adoption through the fostering system. 

We have proven through the years of constant changes on top of the daily challenges, especially during the pandemic that Waterloo Style has staying power. We love asking for help & helping others to keep woman-owned businesses afloat by featuring each other on social media platforms. Women supporting women with business collaborations have been very positive during these tough times.

Through the years we know change is hard, but for our good to grow & learn. We were told a long time ago that the only thing you can count on is change. As our world constantly changes and grows, so do our business, our vision, and our designs. We know we are very fortunate to have a business that we love. We are thankful for all the beautiful adventures with Waterloo Style.

Follow along on social media, Facebook & Instagram, to see what we are doing!